How to Use Press Releases to Help You Grow Your Business

Using Press Releases to Grow your Business

Let's start with the question, What is press release? Online Press Release is broadly defined as using new technology to effectively communicate with stakeholders over the Internet. When a business is attempting to increase online reach through PR, a number of tools can be used. One of these is the company’s own website. It is the ideal place to host value-added content that supports broader off-site PR campaigns where people are encouraged to click back to a company’s site, and where user engagement can be tracked and measured.

The objective of Online Press Release is to raise awareness of a company or its brand among the broader online community and to generate interest that takes advantage of the viral potential of online social media. It is a way of exhibiting prominent, newsworthy stories about a product, brand, or company to as many viewers as possible. It is similar to standard press releases submitted to offline print media channels, but has the added flexibility of enabling content creators to include multi-media content, such as videos, as well as links and supporting digital files.

What are the Benefits of Press Release?

1. Instant Exposure
2. Increased Sales Potential
3. The Chance to Boost the Effectiveness of Your Marketing Plan
4. The Opportunity to Brand Yourself as an Industry Expert
5. Increased Traffic to Your Website
6. Important SEO Benefits
7. A New Opportunity to Reach Your Targeted Audience
8. The Perfect Occasion to Distribute Your Content Across Different Channels
9. A Solid Relationship with Journalists
10. A Cost-Effective Method to Attract Deep-Pocketed Investors

As a small or medium business owner with limited resources, how could you spread the word about your company and products in the most effective manner?

You know that content is king and distribution is queen, you want to bet everything on stellar copy that will sweep your potential buyers off their feet and make them daydream about your merchandise and talk about it in their sleep.

Ways a Press Release can Grow your Business

Aside from bringing credibility and allowing you to stay in the public eye, press releases can also boost your profit margins, by highlighting the most remarkable key benefits and features of your products that position your merchandise on top of any other alternatives currently available on the market.

If you're not sure about what you should cover in a press release, consider these ideas to see if any apply to your business:

  • Opening up branch or satellite offices
  • Receiving an appointment
  • Celebrating an anniversary
  • Starting a new business
  • Introducing a new product or services
  • Announcing a partnership
  • Announcing a public appearance on television, radio or in person
  • Announcing free information available
  • Launching a website
  • Establishing a unique vendor agreement
  • Expanding or renovating the business
  • Obtaining a new, significant customer
  • Announcing a workshop or seminar
  • Making public statements on future business trends or conditions
  • Forming a new strategic partnership or alliance
  • Setting up a customer advisory group
  • New technological developments
  • and many more ...

Each event that we’ve mentioned is newsworthy enough to command attention and put you and your business into the spotlight for a certain period of time. 

Since, you already know about what press release is, and what it does. We will help you distributing your article. Either you don't have an article to distribute, or you already have and just wanted to distribute it. We will help you.

We will distribute your Press Release to over 1,400 media sites.

Massive Media Attention ... How Loud Do You Want To Be Heard?

Today more than ever, people like to go with the most current, most relevant and the most 'happening' products, services and businesses. They want to see you in The News. Getting in The News gives you credibility, social proof and heaps of embedded authority. It also makes you far more visible. In short, you're going to generate more exciting leads.

Increase your online reputation. To be Known, Liked and Trusted is the ultimate goal of just about every good PR Campaign.

In almost every industry we've seen, the business with the best known and best received Reputation is the most successful... yet so few businesses make this the focus of their Marketing!

Submitting a Press Release is hands down the best and most cost-effective way to enhance your Reputation with the masses (and within your industry) while getting you known by more people than ever before.

More Attention – More Exposure – More Leads – More Success

Want to see just some of the places we can get you featured?

How to Use Press Releases to Help You Grow Your Business

press release distribution

press releases

What are you waiting for?

Message us now!!

No comments:

Post a Comment

Follow Us On Pinterest @websitedesign101